Starbucks Now Has Instant Coffee?

Oh, yes, and Nescafé is not happy at all. I don't blame them either because Starbucks already dominates the complete coffee market in the US, and Nescafé has made their own name in producing instant coffee. The new Starbucks instant coffee is called Via, and it is currently available in London, Chicago, and Seattle. It comes in single serving packets and is sold in sets of three or twelve, and it will be available online later in the year. Nescafé actually launched several ad war campaigns in the same cities of Chicago and Seattle where Via is available that looked like a direct attack on Starbucks because the ads used the same format and font. Hopefully they get the results that they are looking for since it has been proven that attacking ads do boost sales completely. Nescafé is pointing out the fact that Starbucks is producing the same type of instant coffee at four times the cost of what they charge. Only time will tell who wins this war with dominating in instant coffee, and all I can tell you is that Americans love convenience so this should be another popular product produced by Starbucks.

For great and convenient choices in flavored coffee beans, you can find them on my website today!