New York City Didn't Like Starbucks Via Instant Coffee

Starbucks introduced its new single package instant coffee to New York, called the Via Ready Brew. This instant coffee costs one dollar per package, but it was not popular in New York City.

New York City is a city that has many options in fresh and flavorful coffee, and many New Yorkers felt that this instant coffee was not worth the price because there were already many choices in cheap and flavorful coffee available to them. Only time will tell if the Starbucks Via instant coffee becomes popular when it is introduced to the United States and Canada, but Starbucks does need to keep in mind that more and more people are brewing their coffee at home in premium espresso and coffee makers because of the economy.

The bottom line is that it is more worthwhile to invest in a home brewing system than to sit in line in the Starbucks drive-through on a daily basis. It just makes sense.

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