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Tuesday, September 8, 2009

Starbucks Introduces Fair Trade Coffee To Ireland and the UK

If you are not familiar with the term Fair Trade coffee, then it is a wonderful business practice that guarantees coffee farmers fair wages so that they can focus on the quality of their coffee crops. Starbucks is now introducing Fair Trade cappuccinos and lattes to Ireland and the UK within all of their espresso beans. All cappuccinos, mochas, and lattes served in these countries will be with beans that are 100% certified as Fair Trade.

This is a part of a global effort on the behalf of Starbucks to contribute to small farm coffee growers so that they can adhere to better business practices. This will also help them to invest in their local farming communities to promote their coffee economy to produce better coffee crops. What this means to you as a coffee drinker is that this is going to guarantee a higher quality in your cup of Joe, especially since there are so many coffee farmers all over the world to compete with.

When coffee is grown as certified Fair Trade, it allows the farmer to have fair wages to improve their environmental and agricultural practices. They can then invest more money in their coffee production, meaning that they may have the possibility in the future to produce even more coffee crops as a result. If you are in the UK or Ireland, then you can count on going to Starbucks for a delicious cappuccino, as well as a cup of coffee that is good for the coffee farming economy!

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Thursday, May 14, 2009

What is Fair Trade Coffee?


If this is a term that you have heard tossed around lately, then it is your advantage to discover what exactly Fair Trade Coffee entails so that you can be even more educated in your coffee purchases. The good news about Fair Trade Coffee is that it is developed within a system that guarantees fair wages to the coffee farmers, which means that they are not only being protected but they are also able to use this equalizing income to provide an even higher quality crop under regulated conditions. These farmers are even more likely to cultivate shade grown coffee, which turns out to be good for the environment since they are less likely to use pesticides and cut down forests to make room for their crops. Fair Trade Coffee is not a type of coffee bean, but rather, it is a label for you to look out for to make sure that your coffee purchases are both benefiting you in terms of flavor, as well as the environment in terms of safety. Don't you feel good??

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